Translations and Transcreation for Marketing and Advertising
Marketing texts often appeal to people at a very personal and social level. As a result, communication developed for one market will not work in other markets if translated literally.
In many cases, the translation of marketing content is not about transferring content directly into a foreign language. Rather, the aim is to address a target audience with maximum impact.
Translation with a high degree of literary license is called Transcreation. Translators may – in close consultation with the client – also deviate (sometimes significantly) from the original text if this will help the translated text better achieve its goal in the target market.
The same considerations also apply to SEO (Search Engine Optimization) and SEA (Search Engine Advertising, e.g., Google Ads). Simply translating keywords used in one market does not often yield the same level of success in the target market. This is because search behavior is also shaped by cultural background. As a result, users in one country may employ completely different search terms than in another country. This must be taken into account when translating SEO-optimized websites.
We entrust marketing and advertising translations only to experienced translators with an excellent understanding of the expectations, values, and needs of the target audience in the target country. For such translations, we employ only native speakers who are culturally rooted in the MENA and/or D-A-CH region and have experience in translating marketing communication.
Our marketing and advertising translations include:
- Case studies
- Flyers
- Catalogues
- Newsletters
- Presentations
- Press releases
- Product specifications
- Guides
- Videos
- Websites
- Advertising materials
- Whitepapers
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OUR CLIENTS – OUR SUCCESS
Business in MENA
Daimler AG, now known as Mercedes-Benz AG, is the second-largest German automaker and the third-largest worldwide by production. Mercedes is considered the world's most valuable luxury automotive brand. In addition, Mercedes-Benz Group AG offers mobility and financial services.
We provide support to
Daimler AG through certified translation of
economic and legal texts in the languages Arabic, German, and English for its business in the MENA region.
Tech. - Electrical Appliances
The world-renowned premium brand
Miele is synonymous with household and commercial electrical appliances of the highest quality.
We have been supporting
Miele continuously since 2016 – in cooperation with Transline – through the
localization of display texts for appliances, translation of
marketing videos, quality assurance for user manuals in compliance with
controlled language rules as well as terminology management for the Arab market.
Medicine
Heidelberg University Hospital provides medical care that meets the highest international standards through innovative and effective diagnostics and treatment for all complex diseases.
We have been certified interpreters at
Heidelberg University Hospital since 2014 and are authorized to interpret medical conversations in Arabic, English, and German. We support patients from the MENA region and others through our
translation and
interpreting services.
Medical Technology
Occlutech is a leading specialist provider of minimally invasive cardiac devices, with a mission to improve the quality of life for people with heart conditions. It develops, manufactures, and commercializes cardiac devices, addressing congenital heart defects, stroke prevention and heart failure. Occlutech has a broad and proven portfolio based on proprietary technology and over 200 patents.
We have supported
Occlutech by translating
medical technology documentation into Arabic.
Business in MENA
With a focus on the oil and gas industry,
SLATE ROCK ENERGY AG provides a wide range of technologies and services, including trading and marketing of oil and gas products, connecting leading international companies from Europe with clients in the emerging markets.
We have supported
SLATE ROCK ENERGY AG through translation of
legal, economic and
financial texts in the languages Arabic, German, and English for its business in the MENA region.
E-Commerce
IndustryStock.com is the leading B2B platform for the sales, communication and information needs of industrial companies and their service providers worldwide.
Localization
HotelMap™ is a hotel booking platform for events such as conferences and trade fairs. The innovative technology of
HotelMap™ is used by the world's largest trade associations and event management companies.
We have been supporting
HotelMap™ since 2012 with content
localization and
usability checks for events in the Arab market.
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