Layout Optimization for the Languages of the MENA Region
When translating texts in certain layouts into other languages, a layout adaptation is often needed. This is especially applicable to the languages of the MENA region, which have 4 unique features that differ from most other languages:
Text expansion: The length of the translated text (i.e., the amount of space it takes up) differs significantly from the source language.
Writing directions: MENA languages are written right-to-left.
Bidirectionality: Words are read from right to left, numbers from left to right.
Foreign characters and special characters: Differences in character size and spacing may require changes in design.
Necessary adjustments go beyond the text
In many cases, it is not enough to simply adapt the design of the document; the content itself may also be affected. For example, sequences of images or illustrations that are used to explain steps or processes must be reversed to reflect the writing direction. In this case, tables and diagrams are also displayed as mirror images.
In the case of software, websites, and display text, buttons, menus, messages, and dialogs or the entire GUI are also mirrored if the writing direction differs. In addition, special attention must be paid to text expansion (the length of the translation compared to the original text). Certain fields or buttons may need to be resized to display their content correctly and maintain usability.
Upon request, our design experts will check the layout of your localized media. If the original design needs to be adjusted for cultural or technical reasons, you will be informed of the necessary adjustments.
You will then receive the translation in a carefully prepared layout that matches the original design as closely as possible. Corporate identity, brand look, and recognizability are therefore retained.
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OUR CLIENTS – OUR SUCCESS
Business in MENA
Daimler AG, now known as Mercedes-Benz AG, is the second-largest German automaker and the third-largest worldwide by production. Mercedes is considered the world's most valuable luxury automotive brand. In addition, Mercedes-Benz Group AG offers mobility and financial services.
We provide support to
Daimler AG through certified translation of
economic and legal texts in the languages Arabic, German, and English for its business in the MENA region.
Tech. - Electrical Appliances
The world-renowned premium brand
Miele is synonymous with household and commercial electrical appliances of the highest quality.
We have been supporting
Miele continuously since 2016 – in cooperation with Transline – through the
localization of display texts for appliances, translation of
marketing videos, quality assurance for user manuals in compliance with
controlled language rules as well as terminology management for the Arab market.
Medicine
Heidelberg University Hospital provides medical care that meets the highest international standards through innovative and effective diagnostics and treatment for all complex diseases.
We have been certified interpreters at
Heidelberg University Hospital since 2014 and are authorized to interpret medical conversations in Arabic, English, and German. We support patients from the MENA region and others through our
translation and
interpreting services.
Medical Technology
Occlutech is a leading specialist provider of minimally invasive cardiac devices, with a mission to improve the quality of life for people with heart conditions. It develops, manufactures, and commercializes cardiac devices, addressing congenital heart defects, stroke prevention and heart failure. Occlutech has a broad and proven portfolio based on proprietary technology and over 200 patents.
We have supported
Occlutech by translating
medical technology documentation into Arabic.
Business in MENA
With a focus on the oil and gas industry,
SLATE ROCK ENERGY AG provides a wide range of technologies and services, including trading and marketing of oil and gas products, connecting leading international companies from Europe with clients in the emerging markets.
We have supported
SLATE ROCK ENERGY AG through translation of
legal, economic and
financial texts in the languages Arabic, German, and English for its business in the MENA region.
E-Commerce
IndustryStock.com is the leading B2B platform for the sales, communication and information needs of industrial companies and their service providers worldwide.
Localization
HotelMap™ is a hotel booking platform for events such as conferences and trade fairs. The innovative technology of
HotelMap™ is used by the world's largest trade associations and event management companies.
We have been supporting
HotelMap™ since 2012 with content
localization and
usability checks for events in the Arab market.
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