Security Technology and Services
The market for surveillance systems, access control, and security solutions in the Middle East is growing rapidly. Forecasts put the future market volume at over $25 billion. Governments are showing interest in innovative products to improve homeland security. State law enforcement agencies as well as private companies are providing more resources to prevent terrorist attacks.
Infrastructure
In the MENA region, the course is being set for the future; numerous infrastructure projects are being considered and planned. These include airports, seaports, power plants, industrial facilities, rail construction, road building, and much more. Many foreign contenders are increasingly given contracts.
Engineering
When investing in the MENA region, reputation and service quality are just as important as technological excellence. Companies from the D-A-CH region therefore regularly receive contracts.
Medicine – Life Science and Medical Technology
Medicine and medical technology are becoming increasingly important in aging societies worldwide, also in the MENA region. The trend toward self-optimization, preventive healthcare, nutrition, beauty treatments, and anti-aging treatments are becoming more and more in demand. Healthcare facilities are looking for solutions in health and care management to keep healthcare costs under control, for example through innovative digitization solutions.
Tourism and Medical Tourism
Highly attractive destinations in the D-A-CH region are among the most sought-after for Arab guests. They expect luxury and highest quality service. A special case is medical tourism, which focuses on medical treatments in facilities in the D-A-CH region.
With the Arabic localization of their websites, tourism regions, hotels, clinics and medical specialists are taking the first steps into an attractive market .
In actual contact with the target groups, the choice between female or male interpreters - depending on the settings - can substantially reduce language barriers. For example, in patient consultations with the attending physician, where perfect understanding on both sides is crucial.
Education and Training
The countries of the MENA region have discovered education as a raw material for their economic future and are investing in a wide range of education and training programs as well as in research. In doing so, knowledge is also being imported.
E-Commerce
The MENA region is a major growth market for e-commerce, with a volume of around $49 billion in 2021 alone. Interestingly, almost 90% of the region's online purchases are shipped from abroad. A translation of your online shop into Arabic opens up great potential. Professional localization ensures that the cultural characteristics of your target markets are taken into account.
Watches and Luxury Goods
Many people in the MENA region have high incomes and love brands and status symbols. Even rather unknown brands have great chances of success here if they appear beside labels such as "Swiss Made" or "Made in Germany".
Games
The games market in the MENA region comprises 23% of the global market and represents a turnover of around $4.8 billion. The market is growing at about 25% annually. Localizing games for the Arabic language opens up enormous potential for a large market with a young population.
Security Technology and Services
The market for surveillance systems, access control, and security solutions in the Middle East is growing rapidly. Forecasts put the future market volume at over $25 billion. Governments are showing interest in innovative products to improve homeland security. State law enforcement agencies as well as private companies are providing more resources to prevent terrorist attacks.
Infrastructure
In the MENA region, the course is being set for the future; numerous infrastructure projects are being considered and planned. These include airports, seaports, power plants, industrial facilities, rail construction, road building, and much more. Many foreign contenders are increasingly given contracts.
Engineering
When investing in the MENA region, reputation and service quality are just as important as technological excellence. Companies from the D-A-CH region therefore regularly receive contracts.
Medicine – Life Science and Medical Technology
Medicine and medical technology are becoming increasingly important in aging societies worldwide, also in the MENA region. The trend toward self-optimization, preventive healthcare, nutrition, beauty treatments, and anti-aging treatments are becoming more and more in demand. Healthcare facilities are looking for solutions in health and care management to keep healthcare costs under control, for example through innovative digitization solutions.
Tourism and Medical Tourism
Highly attractive destinations in the D-A-CH region are among the most sought-after for Arab guests. They expect luxury and highest quality service. A special case is medical tourism, which focuses on medical treatments in facilities in the D-A-CH region.
With the Arabic localization of their websites, tourism regions, hotels, clinics and medical specialists are taking the first steps into an attractive market .
In actual contact with the target groups, the choice between female or male interpreters - depending on the settings - can substantially reduce language barriers. For example, in patient consultations with the attending physician, where perfect understanding on both sides is crucial.
Education and Training
The countries of the MENA region have discovered education as a raw material for their economic future and are investing in a wide range of education and training programs as well as in research. In doing so, knowledge is also being imported.
E-Commerce
The MENA region is a major growth market for e-commerce, with a volume of around $49 billion in 2021 alone. Interestingly, almost 90% of the region's online purchases are shipped from abroad. A translation of your online shop into Arabic opens up great potential. Professional localization ensures that the cultural characteristics of your target markets are taken into account.
Watches and Luxury Goods
Many people in the MENA region have high incomes and love brands and status symbols. Even rather unknown brands have great chances of success here if they appear beside labels such as "Swiss Made" or "Made in Germany".
Games
The games market in the MENA region comprises 23% of the global market and represents a turnover of around $4.8 billion. The market is growing at about 25% annually. Localizing games for the Arabic language opens up enormous potential for a large market with a young population.
