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Translations in Plain Language

Written or visual content translated into plain/simple language is generally quickly understood and thus more effective, giving a user/company a competitive edge.

Plain Language: Making content easier to understand

Do you want to create, edit, or translate technical content for specific target groups in a way that is easier to read and understand?

The solution is clear: writing or translating according to the rules of Plain Language.

What exactly is Plain Language?

  • The Plain Writing Act of 2010 defines Plain Language as writing that is clear, concise, well-organized, and follows other best practices appropriate to the subject or field and intended audience.

Plain language is important, for example, when your target audience struggles with standard language for health or educational reasons but still needs to be able to understand complex content such as official documents, health care texts (patient information, guides, surveys, etc.), household appliance manuals or product marketing brochures.

Our experienced translators create and translate specialized texts in Plain Language to ensure optimal readability.

For example, marketing brochures that typically convey technically complex material can with the help of Plain Language be understood by everyone in the target group even without prior technical knowledge.

Even if your target language does not have established rules for Plain Language, we can create optimized texts for your specific audience.

Plain Language:

  • We translate Plain Language texts into the plain version of the target language.
  • In addition, we translate texts from standard language into the plain version of the target language.
  • If no rules for Plain Language are defined in your target language, we will determine the appropriate rules for your objectives to increase both text comprehension and acceptance.

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