Localization
Localization is a form of translation that takes special account of cultural characteristics, consumer preferences, legal requirements and conventions of target markets.
The aim of localization is to create a locally authentic experience for your target group, so that they get the feeling that your company and its services are a natural part of their environment.
This includes avoiding the little mistakes that can make foreign companies seem out-of-place and awkward in their communication. Good localization, on the other hand, addresses the target group so convincingly that familiarity is created, leading to higher rates of purchase and/or booking conversion in the long term.
- Professionally localized online stores perfectly meet the needs of your foreign target market, producing higher conversion rates and more sales.
- Professionally localized websites, online portals, and landing pages engage the target audience, keeping them on the site longer and ensuring conversion and contact.
- Professional localization of software, IT systems, and games increases visibility in foreign markets and enhances market opportunities.
Localization and SEO: Simply translating search engine optimized websites rarely leads to the desired level of success. Because search terms are often heavily dependent on cultural background and consumer preferences, keyword lists must be appropriately adapted to the target country.
Localization in any CMS: We provide localization support regardless of the technology and content management systems (CMS) you use. We work with WordPress, TYPO3, Drupal, Prestashop, Joomla, Woocommerce, Virtuemart, OsCommerce, Magento, and other systems.
The formats we handle include
- HTML
- HTML5
- PHP
- ASP
- JavaScript
- XML
- CSV and more
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OUR CLIENTS – OUR SUCCESS
Business in MENA
Daimler AG, now known as Mercedes-Benz AG, is the second-largest German automaker and the third-largest worldwide by production. Mercedes is considered the world's most valuable luxury automotive brand. In addition, Mercedes-Benz Group AG offers mobility and financial services.
We provide support to
Daimler AG through certified translation of
economic and legal texts in the languages Arabic, German, and English for its business in the MENA region.
Tech. - Electrical Appliances
The world-renowned premium brand
Miele is synonymous with household and commercial electrical appliances of the highest quality.
We have been supporting
Miele continuously since 2016 – in cooperation with Transline – through the
localization of display texts for appliances, translation of
marketing videos, quality assurance for user manuals in compliance with
controlled language rules as well as terminology management for the Arab market.
Medicine
Heidelberg University Hospital provides medical care that meets the highest international standards through innovative and effective diagnostics and treatment for all complex diseases.
We have been certified interpreters at
Heidelberg University Hospital since 2014 and are authorized to interpret medical conversations in Arabic, English, and German. We support patients from the MENA region and others through our
translation and
interpreting services.
Medical Technology
Occlutech is a leading specialist provider of minimally invasive cardiac devices, with a mission to improve the quality of life for people with heart conditions. It develops, manufactures, and commercializes cardiac devices, addressing congenital heart defects, stroke prevention and heart failure. Occlutech has a broad and proven portfolio based on proprietary technology and over 200 patents.
We have supported
Occlutech by translating
medical technology documentation into Arabic.
Business in MENA
With a focus on the oil and gas industry,
SLATE ROCK ENERGY AG provides a wide range of technologies and services, including trading and marketing of oil and gas products, connecting leading international companies from Europe with clients in the emerging markets.
We have supported
SLATE ROCK ENERGY AG through translation of
legal, economic and
financial texts in the languages Arabic, German, and English for its business in the MENA region.
E-Commerce
IndustryStock.com is the leading B2B platform for the sales, communication and information needs of industrial companies and their service providers worldwide.
Localization
HotelMap™ is a hotel booking platform for events such as conferences and trade fairs. The innovative technology of
HotelMap™ is used by the world's largest trade associations and event management companies.
We have been supporting
HotelMap™ since 2012 with content
localization and
usability checks for events in the Arab market.
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